The Monument — Pino Capasso
The Roots
Pino Capasso
It all begins in 1960, with a steady hand and a simple idea: that the cut can be art, and that art can carry a surname.
In his own words.
A stool… a 30 cm stool I would climb on, as a child, to shave the customers of my father's shop in the Naples area. Those were hours taken from childhood, from games, from friends — but there was the war, and my contribution too helped the family. That is how my working life began.
Another turning point came when, at seventeen, I came alone to Tuscany and opened a shop entirely my own. I took perfecting courses, I taught at an important Florentine school, and later I opened more salons and the Pino Capasso hairdressing school, under my own direction and with qualified teachers.
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I took part in countless events and competitions — regional, national, and finally the European Championships in Brussels, which opened the door to the World Championships in Paris in 1974, where I won the 'World Cup', the most coveted trophy for a hairdresser. That recognition earned me, by right, a seat on the jury that — again in Paris — was called to choose the new world champion.
I personally oversaw the shops and the school, passing on my craft with love to thousands of students, some of whom are today accomplished, successful stylists.
In 2009 I handed the reins of the group to my daughter Stefania who, with her entrepreneurial and people skills, her ability to solve any problem with optimism and enthusiasm, and her perseverance, has strengthened and consolidated our name, adapting the running of the business to the rapid changes of today's market. It is thanks to her and to our splendid staff that we remain a model for the future generations of stylists.
The recognition
Coupe du Monde
Paris · 1974
Médaille d'Or
The most coveted trophy a hairdresser can win.
The Legacy
Stefania
Since 2009 she has led the School and the Group's Salons. But before returning, Stefania had built a path entirely her own.
Born in Florence, Stefania grew up inside the craft. As a university student she was already at her father's side: from 1983 to 1987 she taught the theory at the four branches of the Pino Capasso Schools, writing the teaching programmes and audiovisual materials herself, along with the texts and the image that carried the schools' advertising. Those were also the years of the theatre — organizer, press writer and presenter with the Zauberteatro company — of the executive secretariat at the Circolo Borghese Stampa, and of organizing cultural events for her Florence district. Then came her degree in Education Sciences.
Then a path entirely her own, far from the salon. Brussels, 1987: at U-MAN she learned the consulting trade — candidate selection, potential analysis for companies across central-northern Italy — and in 1990 became its partner for Italy, opening the Central-Italy office with another entrepreneur. Between 1993 and 1996, a Florentine interlude in fashion, heading womenswear buying for Palazzo della Moda and the Saluti e Baci boutique. From 1997, nearly a decade with the Mind Consulting Group, helping build its analysis tools and manuals, becoming Area Manager and Sales Director for Tuscany and Umbria in 2000 and a partner from 2003, leading eighteen agents, collaborators and consultants. In 2006 she co-founded Microskill with three other managers, a firm for selection, training and corporate coaching; in 2014 she joined World Wide Engenial, again in human-resources training. In between, ten years of international management training, from Florida to England: leadership, sales, communication, people management.
You can change everything, except the way you hold the name.
2009 brought her home: Director and Head of Studies of the School, General Manager of the group's salons and, since 2014, managing partner of Pino Capasso Sas. Under her lead the name is back at the cutting edge of hair styling and keeps widening its horizon: runway shows for the city's fashion houses such as Luisa via Roma, workshops with the Lorenzo de' Medici school, the student exchange with the German school of Lüneburg running since 2009, photo sets, film, television — so that the name Pino Capasso remains a guarantee and a benchmark.
The School
The School
Since 1960, the academy where the craft became discipline and was handed down.
For over sixty years, since 1960, the Pino Capasso School trained generations of hairdressers: qualified teachers, demonstrations by the staff and the Master, and students who worked on real clients — not dummy heads — once they reached the necessary skill. And in its last five years, from 2018-2019 until its closure in 2024, it worked with accreditation from the Tuscany Region: the hairdressing course (1200 hours) granted the regional qualification.
Thousands of students passed through here: generations of graduates, many now accomplished stylists. This was the true legacy of the dynasty — knowledge handed down with love.
Some historic teams